Ice CREAM
SUNDAYS
A weekly newsletter that covers all things CPG & DTC––all from the perspective of Dream Pop’s founder, David Greenfeld.





The R&D Man
Interview with Jorge Espana: I’d love to introduce all my readers to Jorge Espana, Dream Pops’ Manager of Production and R&D/Culinary Innovation.
Clicking and Clacking…
Interview with Natalie Quarberg: Good content only goes so far if you can’t keep the lights on…or in our case, the freezers running. That’s where Natalie Quarberg comes in.
A Special Guest
Today’s ICS looks a little different because you’re getting the inside scoop––pardon the pun––on what it’s like to work in the Dream Pops dreamland. Up first is Dream Pops’ Marketing and Partnerships Lead, Josh Sawyer.
All my hiring secrets
As you can imagine, hiring is no small task for a lean team. In this stage of the Dream Pops’ journey, we’re an extremely tight-knit group, with every single employee adding daily value that has a clear impact on our bottom line. That’s why I’m obsessive when it comes to hiring and culture.
Thank YOU
From myself and the entire Dream Pops team, we wish you the happiest of holidays.
The VERY beginning
“If I could give a piece of advice to anyone starting out, in any field really, it would be to allow your imagination to expand to the belief that you are capable of achieving great things. And beyond capability, that you’re worthy.”