Ice CREAM
SUNDAYS
A weekly newsletter that covers all things CPG & DTC––all from the perspective of Dream Pop’s founder, David Greenfeld.
CPG ≠ Side Hustle
This week we’re diving headfirst into the heated debate of side hustles. More specifically, if it’s sustainable to start a CPG brand as a side hustle, or if you need to be all on from day 1.
What I got wrong
I’ve been building the company with my team for 5+ years. And every seemingly “overnight” success or win the company has had has been built on countless mistakes, iterations, and pivots.
My network’s best advice
In the spirit of thankfulness and community, the newsletter is going to look a little different today. I’ll be sharing five of my favorite quotes/pieces of advice other founders have shared with me through the year in the Stick With Your Dreams Podcast.
Product Innovation 101
By Q1 of 2022, Dream Pops will have leaped out of the freezer aisle to bring you plant-based takes on your favorite shelf-stable treats. But how did we––a frozen-first brand––decide to launch product extensions outside of the freezer aisle?
177 Rejections
If you follow me on Twitter, you may know this is an exciting time for the Dream Pops team. We just raised $6 million dollars––our first-ever institutional round! And today, I’m giving my POV on the process.
Read NowTo NFT or Not To NFT?
Earlier this year, Dream Pops created the first-ever NFT Ice Cream Shop. Why? you might ask Read the newsletter to find out.