A weekly newsletter that covers all things CPG & DTC––all from the perspective of Dream Pop’s founder, David Greenfeld.
Are CPG Brands The New Publishers?
At the end of the day, I'm running an extension of Dream Pops as a publisher/media company as well as a CPG brand, and I can’t tell you the number of game-changing connections and conversations that were born out of this strategy.
Virality ≠ Success
These days, most brands approach partnerships and collabs with the goal of “going viral,” or embedding themselves in internet culture. Yet the “internet culture” they’re attempting to align themselves with is often not culture at all, but instead just an “internet trend”. And virality is just a shock feature. They’re ultimately trying to go viral for the sake of going viral.
Brand Collab 101: Part 2
TL;DR––growing CPG brands should look to a B2B collabs strategy to partner up with established brands. It helps build long-term brand equity, can garner thousands to millions of impressions through social and earned media, and oftentimes, you can structure a deal where you’re paid to put the product in potential customers’ hands (instead of the other way around).
Brand Collab 101: Part 1
One of the main reasons Dream Pops has become a retail success is that in the beginning, we completely ignored retail as an option. I know it sounds crazy.
Organic Product Placement In A Feature Film
On May 29th 2020, Dream Pops had a massive stroke of luck. A new movie called The High Note debuted on Netflix, and Dream Pops ended up being featured in it 5x in different scenes.
1017 Days of Meditation
Showing up every day ready to execute depends on the things you have going on behind the scenes - personal work, exercise, eating well, sleeping, etc. Today I want to chat about routines, consistency, and exactly what I do that sets me up for success every single day.